Selected works

These projects explore how story-led thinking, cinematic visuals, and strategic creativity come together to shift perception and create impact.

From purpose-driven education to energy and brand storytelling, each project reflects a different challenge, unified by one approach: using creativity to connect with people.

Some of this work was developed through in-house leadership roles or ongoing collaborations.

  • A young woman with glasses and brown hair sitting on a black chair in front of a large sign that says 'Bubol'. She is wearing a white blazer and a white blouse, with a plant on her left side. The text '#People Make Petrofac' is at the bottom right corner.

    People Make Petrofac

    A global storytelling series spotlighting the people driving energy transition. We crafted emotionally resonant video portraits and narratives that redefined Petrofac’s employer brand across social, video, and web.

    Explore how storytelling became strategy
  • Nighttime street scene with streaks of car lights, streetlights, and a billboard advertising assessment day at St. Margaret's school.

    Girls Who Can

    Faced with a sea of polished, traditional school campaigns, we built something bolder. This cinematic shoot challenged expectations and championed empowered futures, from billboards to national press.

    Explore how we redefined school marketing with story and soul
  • A man wearing glasses in a dark suit and gray shirt gestures while speaking against a red background with white text that reads 'Building the future' and smaller text 'Practical steps to power the Energy Transition'. There is a logo in the lower right corner with a lightning bolt and the words 'Energy Talks', and a Petrofac logo.

    Energy Talks Podcast

    From idea to impact: I led strategy, direction, hosting, and production for a new podcast series sharing powerful stories from across the energy sector. A full-scope launch that turned internal voices into global assets.

    Explore how we launched a voice-led brand asset