Create a movement

Written By Darren Hill

How TALA & Patagonia Use Storytelling

Some brand videos are unforgettable. Others? Meh.

The difference? Storytelling.

If your content isn’t connecting, converting, or building a loyal audience, chances are you’re just selling products instead of telling stories.

In this video, I explain a simple four-part storytelling framework to help you engage, inspire, and convert viewers into loyal customers. We’ll also examine real-world examples from brands like TALA (Grace Beverley) and Patagonia, who are masters of storytelling and building strong communities.

What you’ll learn:

  • The #1 mistake brands make in their videos

  • How TALA positioned itself against Nike & Gymshark through storytelling

  • Why Patagonia sells a movement, not just products

  • How to apply this 4-step framework to your brand videos

Darren Hill
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